Content planning
Agree themes, priorities and a realistic publishing calendar.
A consistent voice across your channels.
Social media management & content
Social media content planning, creative production, publishing support and performance review for businesses in Canada, Lebanon and internationally.
How we helpPractical support.
Practical support.
Clearly defined deliverables.
Creative production
Develop suitable copy and visual assets for the selected channels.
Publishing support
Coordinate approval and publishing within the responsibilities agreed with your team.
Performance review
Review activity against relevant measures and adjust the content plan.
A straightforward way to workUnderstand.
Understand.
Agree.
Move forward.
- We understand your business, systems and priorities.
- We agree the scope, deliverables, responsibilities and fees.
- We establish access and the information we need.
- We deliver the agreed work and review the next steps.
Services are tailored to your jurisdiction and business. Specialist work and additional requirements are scoped separately.
Social media management & content
What to prepare for our first conversation
- The channels, audience and business objective
- Brand assets, preferred languages and approval contact
- Desired publishing frequency and the results you want to track
Start with an outline of your needs. Share confidential records through the client portal once your engagement and access are arranged.
Questions about this service
Can you manage our social content as an ongoing service?
BMD can agree content themes, selected channels, a publishing calendar and creative deliverables around your audience and business objectives. The scope identifies who approves posts, who publishes them and which account access is needed. Your team keeps a clear review point before material goes live.
How do you assess whether social media is helping the business?
We agree relevant measures at the start, such as engagement with useful content, visits to service pages or enquiries attributable to a campaign. Reporting considers those measures alongside the publishing activity. Reach, follower growth, leads and sales are outcomes to assess, not guarantees made by a content plan.
Which platforms do you work with?
We plan and produce content for the platforms your clients actually use, typically LinkedIn, Instagram and Facebook for professional and local businesses. The platforms, publishing frequency and approval process are agreed before work starts, and your business keeps ownership of its accounts.